BitTorrent to launch Movie , TV Shows Download



BitTorrent Inc. is launching a site that will sell downloads of films and TV Shows licensed from the studios .  Films from Warner Bros . , Paramout Pictures , 20th Century Fox ,MGM etc and TV Shows such as ’24’ , ‘Punk’d’ will be included .  The service is basically aimed at users who use BitTorrent to trade pirated movies and shows .

”The vast majority of our audience just loves digital content,” Ashwin Navin, president and co-founder of BitTorrent, told The Associated Press. ”Now we have to program for that audience and create a better experience for that content so the audience converts to the service that makes the studios money.”

TV Episoded will be priced at $1.99 to own which is very much similar to the rates of Apple’s ITunes . The new site will rent movies for a 24-hour viewing period for $3.99 for new titles and $2.99 for older films but the movies will not be sold as the prices demanded by the studios are too high .

Still i dont see it making a much diffrence to the pirated market  . Who would want to pay money for such stuff when they can get it for free .

11 Comments

  1. eches says:

    I guess, it’s not gonna work very well. People are looking for free things 😉

  2. Thilak says:

    With iTunes have a well built market, I guess its hard for BT to pick up

  3. Garry Conn says:

    Its a hard business to try to sell… Especially with all the competition and especially when people know how to get it free.

  4. shreyas says:

    Hey Madhur,
    I don’t think Bit Torrent would be able to gain any sustainable business with this model. Reason being, iTunes and Amazon Unbox, already having a successful similar model and competitive rates. Also, for renting movies, from Netflix and Blockbuster, which is just $10.99 unlimited no of DVDs once at a time per month, which can disappoint $2.99 price tag for just 24 hours per movie.It might work for new titles with $3.99 price for people who don’t wanna go out to watch the new movie for whatever reason. Also Wallmart offers special rate DVDs to own on and off. And finally, c’mon everyone knows there are tons of websites(P2P) and forums where you can share movies, music and TV episodes hosted on megaupload or rapidshare and many more such hosting services. Anyways, they have had a torrent platform notoriously known for piracy and now they have been successful in convincing the media company to trust the platform to do business online. Good luck to them and remember,the world is still fare. Not everyone want to promote piracy and not everyone is a leecher……

  5. Kartik Trivedi says:

    Hi,
    iTunes picked up because of its integration with a very cool device and that too a seamless integration. Think of BT, it would just become a downloading tool and thats it. There is a certain mental vision for P2P and that is Free2Free. I think there is a need of a different model altogether, say, some profit sharing type! I download a song then also get an option to resell it, so that some money can trickle down to record labels pocket and some remain in mine.

  6. shreyas says:

    At this point of time, I think you can’t because of all the issue of DRM. When you purchase any kind of copyrighted digital media online, you just get a license from the label which owns it instead of the true ownership like a physical good you purchase from some store. It is still a controversial issue (in terms of ownership) whether a music file purchased from iTunes can be resold or not. This is because of the nature of digital files as they don’t deteriorate over the time and can be copied infinite number of times having the same quality.

    Following are some links that are pretty interesting….

    http://theappleblog.com/2005/04/21/selling-ipod-whos-music/

    http://george.hotelling.net/90percent/geekery/does_the_right_of_first_sale_still_exist.php

    For more information…
    A paragraph from http://www.wikipedia.org on DRM..

    “Most internet music stores employ DRM to restrict the usage of music purchased and downloaded online. There are many options for consumers buying digital music over the internet, in terms of both stores and purchase options. Two examples of music stores and their functionality follow:

    * The iTunes Store, formerly the iTunes Music Store, the industry leader, allows users to purchase a track online for under a dollar, to burn that song to CD an unlimited number of times, and transfer it to an unlimited number of iPods. The purchased music files are encoded as AAC, a format supported by iPods, and DRM is applied through FairPlay. Many music devices are not compatible with the AAC format, and only the iPod itself can play FairPlay-encoded files. Apple also reserves the right to alter its DRM restrictions on the music a user has downloaded at any time. For example, Apple recently decided to restrict the number of times a user can copy a playlist from ten to seven. Songs can be played on only five computers at a time, and users cannot edit or sample the songs they purchased (though copies can be used and edited in Apple’s iMovie). Despite these restrictions, the iTS DRM is often seen as lenient. Previously, it was possible to bypass the DRM through programs such as Hymn but Apple has altered its systems to close such loopholes. Apple provides iTunes software for copying the downloaded music to iPods in AAC format or to conventional music CD (CDDA format). No copy restrictions are recorded onto the CD – a limitation of the medium – and many programs can read and convert music from CD to other music formats, such as MP3 used by competing digital music players.
    * Napster music store, which offers a subscription based approach to DRM alongside permanent purchases. Users of the subscription service can download and stream an unlimited amount of music encoded to Windows Media Audio (WMA) while subscribed to the service. But as soon as the user misses a payment the service renders all music downloaded unusable. Napster also charges users who wish to use the music on their portable device an additional $5 per month. Furthermore, Napster requires users to pay an additional $.99 per each track to burn a track to CD or to listen to the track after the subscription expires. Songs bought through Napster can be played on players carrying the Microsoft PlaysForSure logo (which, notably, do not include iPod players or Microsoft’s own Zune).

    For a more complete list, see the Online music stores category.

    Designers of each of the DRM systems wish the content to be permanently tied ot the DRM controls. Thus far, it has been possible for reverse engineering to discover a way to separate the DRM controls from the content, after which a consumer can in the case of music, convert the content into another format, such as MP3 or Ogg Vorbis, both of which are DRM free. many observers believe that it is not possible to prevent this, and is regarded as a flaw in DRM systems by content providers.

    The various services are currently not interoperable, though those that use the same DRM scheme (for instance the several Windows Media DRM format stores, including Napster) all provide songs that can be played side by side through the same player program. Almost all stores require client software of some sort to be downloaded, and some also need plug-ins. Several colleges and universities, such as Rensselaer Polytechnic Institute, have made arrangements with assorted Internet music suppliers to provide access (typically DRM-restricted) to music files for their students, to less than universal popularity, sometimes making payments from student activity fee funds.[13] One of the problems is that the music becomes unplayable after leaving school, unless the student continues to pay individually. Another is that few of these vendors are compatible with the most common portable music player, the Apple iPod.

    Although DRM is prevalent for Internet music, some Online music stores such as eMusic, Audio Lunchbox, and Anthology recordings do not use DRM. Major labels have begun releasing more online music without DRM. Eric Bangeman suggests in Ars Technica that this is because the record labels are “slowly beginning to realize that they can’t have DRMed music and complete control over the online music market at the same time… One way to break the cycle is to sell music that is playable on any digital audio player. eMusic does exactly that, and their surprisingly extensive catalog of non-DRMed music has vaulted it into the number two online music store position behind the iTunes Store.” [14] Apple’s Steve Jobs has called on the music industry to eliminate DRM in an open letter titled Thoughts on Music [15] Furthermore, according to USA Today, EMI is in talks to start selling music on said resources without DRM, saying that such moves would increase sales, with other music labels mentioning similar plans, with only Warner Music reenforcing their DRM support. [16]”

    Thanks
    -shreyas

  7. @Shreyas
    Thanks for the information ..

  8. dan1el says:

    Well it looks like these studios are starting to settle on a pricing model that atleast on the surface looks fair for the consumer. Drop the price a little more and I’d consider buying in.

  9. gconn77 says:

    @shreyas…

    No doubt… that is a ton of info! Wow!

  10. Chris says:

    I heard about this a while ago. It should be quite good even though you have to pay as you get quick downloads.