5 Tips to optimize your site for Search Engines
By Madhur Kapoor on Mar 21, 2008 in Blogging, Featured
After nearly two years of blogging, I guess I am somewhat ready to talk more about Blogging tips and so on. There are lots of things which we can do to help our sites perform better in search engines. So the list here may be incomplete. It is what I think is the top 5 strategies needed for better search engine rankings.
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Title Tags : Title Tags are no doubt, one of the most important factors which we consider during the Search Engine Optimization. Through this we tell the search engine what it needs to know. The title tags should contain relevant targeted keywords to capture additional search capability.
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Keyword Rich frequently updated Content : Quality Content will always remain the king but it should contain keywords which you are targeting to drive search traffic. The content part should contain keyword use that should appear natural. The content should also be updated for better indexing. It will not only make a crawler come back, but readers also.
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Quality Backlinks : Backlinks are links that point towards your site. Building quality backlinks is very important for search engine optimization. Google considers a blog/website to be more important if it contains more quality backlinks. Getting a backlink from a site that has got quality content related to theme of your site will hold you in high regard than getting a back link from a poorly optimized site. Building backlinks is a continuous process and will happen over a period of time.
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Avoid Flashy Websites : Many people mainly newcomers sometimes tend to use Flash in there websites. It may make the website more attractive but very poor from SEO point of view. Search Engines don’t like Flash so avoid using it.
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URL : The URL should be simple and should not contain too many special characters. Keywords are important in the URL as they influence the way people link to you. I don’t think using keywords in URL are important from point of view of Google but from a user perspective it is important.
If you want to add something here, do share it through comments. I will include it here.
Regarding the 4th point, too much Ajax can hurt your site as well. Make sure that your content is accessible to bots.
Binny V A | Mar 21, 2008 | Reply
Yes, Updated pages get more love from Search Engines. And I disagree with you on the point that Google doesn’t consider the url. It do consider it but a large portion of weightage goes to the “Content”. Thats why a url like www.whoismadhur.com/?p=343 can also have good SERP.
Ashfame | Mar 21, 2008 | Reply
all the things that u do to the content keywords and other stuff will constitutes about 30% of seo and remaining 70% is backlinks that is the real deciding factor
on page optimization is 30%
off page optimization is 70%
that is rough approx..
sandeep | Mar 21, 2008 | Reply
Another tip: Research for Keywords. You’ll be surprised at the results on what people search for.
ashwin | Mar 22, 2008 | Reply
I may say ussualy 5% keyword will be good for SEO Purpose
Dexter | Techathand.net | Mar 22, 2008 | Reply
Keywords in url is also important in my opinion as words in url are also highlighted in search results
Nirmal | Mar 22, 2008 | Reply
Did you missed the meta tags i know they are less important these days but should not be neglected, from personal experience they helps a lot.
Shashank | Mar 22, 2008 | Reply
@Ashfame, Yeah I guess what you said might be true….cos I have seen lot of content stealing websites have that format of hyperlink and yet they are in the first few pages of google search
Joel | Mar 22, 2008 | Reply
@ Nirmal
Is it still working?
Dexter | Techathand.net | Mar 23, 2008 | Reply
I have also heard that keyword stuffed title tags can bring significant organic traffic to a website. There are plug-ins made specifically to decouple the title tag from the title of a post.
Jawwad @ Inspired Geek | Mar 23, 2008 | Reply
Great tips..Another things I learn to optimized site is to include keyword in your domain..
cybersix | Mar 24, 2008 | Reply
Building “quality” backlinks is the hardest part, IMHO.
Syahid A. | Mar 24, 2008 | Reply
Great post Madhur! In regard to keywords appearing natural: I think when a beginner blogger starts into using and understanding keywords, they do appear out of place and stick out; however, after much experience, they become part of a writer’s repertoire and are used in a natural way. Blogging is different than normal writing, but eventually becomes normal.
Bobby Revell | Mar 25, 2008 | Reply
regarding 4th point, SEO can be done for flash based sites too, however not many people know how to do it.
ReviewSaurus | Mar 26, 2008 | Reply
Nice post.
Very well compiled. Keep those coming.
Rakshit | Mar 27, 2008 | Reply
Thanks for your wonderful response guys.
Madhur Kapoor | Mar 27, 2008 | Reply
Looking forward to more blogging tips! No matter how long we’ve been in this business, I’ve found there is always something to learn from pretty much everyone that blogs.
Good stuff!
Kyle Eslick | Mar 31, 2008 | Reply
Nice post…feel it would be really effective
very important for all bloggers
Kavitt S | Apr 1, 2008 | Reply