As you might have known, the Mozilla foundation is working on improving user retention rates, since they’ve realised that not all people who download Firefox continue to use it. Just 50 percent of the people who download Firefox continue to use it.

They had devised a 12 point plan to improve retention rates, and one among them was to create a first run start page (the default page that opens up when you install and try Firefox).

Firefox New First Run Page

They’ve made it, and the colourful new start page highlights the most important Firefox features - tabs, search, security and extensions - all that newbies must know.
Live Preview of the new page is here.

Well presented with big buttons, the first run page is a lot better than the old one that came with the previous versions. What do you think? Will this improve Firefox User retention rates? Tell us your thoughts in the comments.

Guest Post by Shankar Ganesh from Technology Blog